Living and creating in a more tolerant society

Development of platform which influences the development of more tolerant and humane social surroundings


About Us

At the initiative of “Jewish Film Festival Zagreb” association of citizens, and in cooperation with the City of Zagreb, the Centre for Promotion of Tolerance and Preservation of Holocaust Remembrance has been established based on the Agreement on the Establishment of the Institution, signed on May 8, 2017. The Centre was registered in the Court Register at the Commercial Court in Zagreb on June 20, 2017, registration number 081105377, National identification number 27946605963, at the address Vojnovićeva 15, 10000 Zagreb, Croatia.


Centre for Tolerance, whose main function is to preserve the Holocaust remembrance, will be located at the venue of former oil factory – in the boiler room of the first Croatian oil factory Zvijezda (protected cultural monument).


The first Croatian oil factory was founded by a prominent citizen of Zagreb, Samuel David Aleksander (1862 – 1943), who originates from well-known and influential Jewish family. 


During the Second World War and the Holocaust, Aleksander and his wife found shelter in the sanatorium in Klaićeva Street. In 1942 they moved to the sanatorium of Dr. Đuro Vranešić, famous for hiding and rescuing 80 Jews. Relatively peacefully, Aleksander died in that sanatorium in 1943.


Many members of Aleksander’s family perished during the Holocaust, including his sister Ilka along with her son-in-law Oton Vinski, and niece Zora (brother’s daughter). Samuel David Aleksander was a philanthropist who donated a large part of his earnings for humanitarian purposes and who helped needy and poor inhabitants of Zagreb, which is precisely what we see as a symbolic and practical link to the venue in which the Centre for Tolerance will operate. The Project seeks to achieve, all in accordance with the Urban Development Plan pertaining to the relevant area, public, social, touristic and hospitality purposes, i.e. providing a rounded mixed-use complex. A multicultural and social centre with accompanying hospitality services will be established, highlighted by green and energy-efficient construction. As part of the reconstruction of the protected cultural monument, it is necessary to conduct an invitational urban- architectural contest for the public park on which the oil factory is situated.

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General goal


The general goal is to create an environment for growth and development of an individual inspired by tolerance and acceptance of diversities, and in particular the preservation of Holocaust remembrance.



Specific goals


  1. To enhance and utilize contemporary artistic, cultural and educational programs and innovative methods, in accordance with the spirit of the times, and with the goal of development of cultural resources and enrichment of the offer of the city.

  2. To provide contemporary interactive content as the necessary element of comprehensive lifelong education in order to develop a society and a tolerant individual as a constructive member of the community.

  3. To redevelop brownfield lands or industrial heritage into public spaces.

  4. To develop an innovative culture management system within the Centre through the involvement of civil society and interested public, through civil-public partnership, with increased engagement and accountability of institutions, organizations and individuals.

  5.  To achieve a social habitat, which will, once achieved, significantly contribute to promotion of personal growth, and development of talent as well as mental and physical abilities of each member of society.


content of the centre

The project task is to define the spatial and programme basic function of the Centre for Promoting Tolerance and Holocaust Remembrance (abbreviated: Centre for Tolerance) with regard to EU funding opportunities and similar sources.

Holocaust remembrance, societal development and tolerance advancement in the community will be achieved and developed according to the "Museums for the new millennium" concept, through a core exhibition and 4 programme units.

There are three basic concepts for creating the Centre's content:

  • The concept of "place of memory" for holocaust remembrance focused on preservation, research and communication (sharing of knowledge and experience). Through multimedia, interpretative and inclusive contemporary design of the core exhibition, the visitors will receive inspirational information and experience.

  • The concept of "community museology" will include the primary responsibility of the Centre / Museum for the development of the constituent community. The content and the core exhibition are in response to the needs and desires of the people who live and work in the local area.

By actively involving the wider community at each stage of the project, from planning to realization, community participation in programs will be ensured once the Centre is open and functioning. The program development is complemented by the strategies of the Centre, cultural strategies of local and state authorities as well as EU strategies.

  • The concept of an "Inclusive Museum" will ensure an active participation of the community in programs that the Centre for Tolerance is implementing. Developing innovative and creative concepts will enable an individual to easily access content, but also ensure his/her active participation in creating it.participation of the community in programs that the Centre for Tolerance is implementing. Developing innovative and creative concepts will enable an individual to easily access content, but also ensure his/her active participation in creating it.

A special benefit of this kind of program vision will be for the entire community, but also every individual that is excluded, discriminated or marginalized. The Centre has the role of a social regeneration agent whose goal is to improve the quality of life of an individual through cultural, artistic, socially engaged and generally engaging content.


The concept of an "inclusive museum" contributes to the introduction of changes in the societal field through the expansion of perception and education. As a result, the community will have a more tolerant environment and the ability to meet and accept differences in order to break down stereotypes and prejudices.   



Programme units of the Centre


core exhibition entirely dedicated to preserving the memory of the Holocaust

The core exhibition transfers visitors back to the forties, the period of German occupation of Europe and the establishment of NDH (pro fascist Independent State of Croatia) during the Second World War. Designed as streets, the walls will be overcrowded with photographs, audio-visual records and artefacts that will create the "decor" of the museum space and re-enact the climate of the war years. 

Authentic objects, photographs and documents, film and sound fragments tell the story of people who have lived through that period with a chronological story in various 'layers' through the context of everyday life. The concept is consisted from multimedia exhibitions, texts, interactive installations, games and quizzes for all generations, archival footage and re-enacted parts. A chronological story from approximately 1930s till 1950s, in which the information is offered in various 'layers', will be displayed throughout the core exhibition.

The visitor who will go through the exhibition will gain a complete picture of a rather sophisticated European society in the 1930s, experience the shock of an unexpected German invasion, discover how oppression and resistance to it gradually intensify during the years of occupation as the war progresses and finally realize that the experiences of this period continues to play a role in today's society.


Using authentic artefacts as well as all modern techniques, the exhibition provokes a powerful atmospheric image of time and "narrates" events mainly based on personal examples that directly attract the visitors to identify with them. This will not only attract the visitor's attention, but also cause them to think about their own behaviour in present time. The core exhibition is bilingual: Croatian and English

Art programmes

an incubator of creative content and artistic processes


The art programme will represent an incubator of creative content and artistic processes. The "residence" programmes of artists, conferences, workshops of different forms for the general population and specific participants / groups associated with the mission and vision of the Centre, festivals etc. Programme creation will be based on public competitions set up by a professional / curatorial team or on the basis of direct calls. Works will be produced for the purpose of creating a collection, education and promotion of artist will be conducted as well as dissemination of art works that have already been produced.




Cultural content

collaboration with the institutional and non-institutional sector as well as individuals


Cultural content programmes will be implemented based on the proposals of the profession and the public. The content will be selected on the basis of an open call which is set up by a team of experts and selected by a jury. The programme will include film screenings, theater plays, music programmes, performances ... Also, it will include lectures by experts and lecturers from the country and the world.

Tolerance talk

a space for exchanging opinions on the topic of tolerance


Within the Tolerance talk program, dialogues will be held on the theme of Holocaust, human and civil rights, sustainable development, on all social issues, etc. Organized conferences, workshops, presentations, promotions and other events will be hosted by leading lecturers and experts.


Creative education

non-institutional education and lifelong learning programs


The fourth creative education programme refers to non-institutional creative and lifelong learning. The aim is to promote innovation, entrepreneurship and employment - for this purpose the programme will include visits by prominent lecturers and experts. Institutional cooperation and programmes will be developed with educational institutions, youth organizations, entrepreneurs, local and regional authorities as well as the non-profit sector

Centar za promicanje tolerancije            Tel.: + 385 1 510 12 12    

i očuvanje sjećanja na holokaust            OIB 27946605963

Vojnovićeva 15, HR - 10 000 Zagreb          IBAN: HR4323600001102619257

WEB:               E-mail:

© 2019 by

Centar za

promicanje tolerancije